Position and movement analytics for geospatial business intelligence

VisTracks Information Services

Visual analytics enable optimal customer targeting by analysing location and likely travel patterns for consumer marketing and cost-effective sustainable targeting.
Combining geospatial data with consumer marketing information, customers can dynamically visually correlate demographics with location.
…successful players will need to invest in lean, flexible IT platforms that scale easily to provide speed and stability …

- McKINSEY & COMPANY 2009

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Information services companies perform analytics on complex business to consumer (B2C) and business to business (B2B) research information to improve strategy and decision making in a variety of arenas. For example, marketing research companies can analyze customer survey and demographics data creating geospatial business intelligence from the position and movement analytics engines in VisTracks PaaS system. Food manufacturers, consumer products companies, heavy industries and providers of other goods and services assess customer buying patterns and produce better products to meet customer needs.

As a result of the detailed analytics produced by the VisTracks Analytics Engine, companies can develop efficient customer targeting approaches to optimize location-based services targeting and opportunistically deliver promotions to customers based on their present location. Based on VisTracks analytics, predictive travel paths (to work, shopping, and other common locations) can provide additional ways for marketing services companies to strengthen their competitive advantage:

  • Increase sustainability by reducing print-based couponing
  • Identify accurate targets based on complex geospatial analytics
  • Cross-reference location with demographic data
  • Implement geospatial habit pattern targeting (get away from zip-code targeting)
  • Increase customer reach through mobile clients
  • Understand and leverage social networking patterns, geospatially
  • Move toward real-time targeting, (reduce waste from historical list-based targeting)
  • Analyze effect of promotions in real-time based on real-time results
  • Tune promotions in real-time correcting for errors in execution mid-promotion
  • Develop powerful mystery shopping analysis through visual analytics

Read more about VisTracks Solutions for Information Services.